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​​​​​​Under the slogan of "Tourism is the forum of all industries," the Saudi Travel and Tourism Investment Market launches its 12th round. Participate with decision-makers from governmental agencies, the private sector and those working in the national tourism industry in presenting and discussing the important issues and solutions. Keep updated with all developments in tourism industry and investment opportunities, and benefit from advice and experiences offered by experts and top businessmen representing tourism sectors globally. ​​

Participate and communicate with prominent officials and businessmen in more than 9 conference sessions, and benefit from their advices, experiences and discussions about the most important issues and solutions related to tourism and travel industry in the Kingdom.

​​  4:30 - 6:00 
Mega Tourism Projects – Local and International.
  • Future investment opportunities in the Saudi mega projects Diriyah,Amaala, Red Sea
  • Project focus: KSA NEOM, KSA Red Sea, 
  • Mega-tourism projects  and its impacts on tourism experience; the predictions and realities.
  • Planning and designing the infrastructure features & architecture/ Barcelona.
  • Monaco experience in developing the events and attracting luxuries tourists all year round.
  • Egypt experience in creating integrated tourism project such as: El Gouna
  • Tapping into the new traveler, responding to shifting tourists trends.
  • Luxury destination focus on wellness, healthy living and treatment.
  • Charter flights and LCC in tourism destinations and the future of family travelers.
 6:15 - 7:45
Investment Opportunities in Entertainment & Events
  • The investment opportunities offered by the presence of entertainment cities
  • International experiences in attracting local and international tourism for leisure projects: Euro Park, Disney, Universal Studios.
  • Luxurious and high end services to increase length of stay
  • Permanent and seasonal job opportunities in entertainment and Int. events.
  • Marketing strategy and leisure development / experience of Australia.
  • The impact of this pattern on attracting local tourism and what activities are appropriate for the community.
  • Challenges and opportunities for the  investors in this sector and proposed solutions.
  • Digital entertainment: attracting and growing the gaming industry
 8:00 - 9:30 
International Hotels Chains -  Operating and Managing Standards
  • A global view of the accommodation industry.
  • Implications for Saudi & Middle East performance and investment.
  • The accommodation of the future ,what attracts customers and how to make them more profitable.
  • Asset Management : driving value in hotels investment.
  • New concept brands in the mid-market pitch to owners.
  • How do some companies break through the clutter; compete with bigger, better-resourced competitors; and manage to grow and thrive when so many others fail? They earn customer love and loyalty through.
  • Classification & development standards - what do the operators, developers and investors need to know from a regulatory framework perspective 
 4:30 - 6:00
International Practices in Tourism Destinations
  • Maintain a clear vision of the brand and of the target market to keep focused.
  • Benchmark against other areas and remain realistic about what is achievable in the destination. 
  • Developing and sustaining events and entertainments activities – Monaco Experience.
  • Destination planning and Stakeholder relationship management and partnerships.
  • Services and visitors packages with clear tourism track.
  • International Tourists Markets– Sharm elsheikh experience in facing seasons 
  • Foundations and developments of selling destinations 
 6:15 - 7:45
Tourism Experience with International Standards
  • Destinations everywhere are promoting experience - International Standards  and best practices - experiential tourism in Italy.
  • The effects of Memorable experiences as the essence of hospitality.
  • Evolution of tourism experience  standards in Co-creating the destination experience - Germany experience hardware
  • Role of Entertainments & Technology to enhance destination experiences.
  • Managing tourists  memories – experiences – Practitioners.
  • Responsibility in Creating Experiences Toolkit to help local tourism providers create authentic experiences.
  • Future directions of tourism experience to attract tourists locally and internationally.
 8:00 - 9:30
E-Solutions and Marketing to Attract Tourists

  • Ways to choose digital influencers & right platform in  travel.
  • Tourism Marketing Activities in targeting local and international markets.
  • Partnerships and cooperation in  Planning and execution marketing campaigns .
  • Timing and Mechanism in Launching Successful New Products and Services in Digitally connected world.
  • Challenges & Opportunities in the tourism marketing world.
  • Latest Trends in the digital marketing - tourism.
 4:30 - 5:30
Upcoming  Jobs  in Tourism Industry
  • What are the upcoming careers in tourism industry?(career areas: accommodation, food and beverage services, recreation and entertainment, transportation and travel services.).
  • Saudi Travel and Tourism’s total contribution to the employment.
  • The Significance of tourism as an employment generator of female labor force. 
  • Services to facilitate and attracting Saudis to benefit from the job opportunities.
  • Importance of Training and Development in Tourism Industry
  • Choice to start a business in travel and tourism industry
  • The importance of the training and study to enter the tourism and travel industry.
  • Successful  case studies from local market workers.
 5:45 - 6:45
Startup  Tourism SMEs Projects
  • Economic, cultural and social Impact of SMEs business tourism.
  • Services to facilitate and attracting Saudis to benefit from the business and funding opportunities.
  • The ideas and trends of SMEs business and investment.
  • The best practices in leading entrepreneurs and investors inspiration to build international companies.
  • Launch your startup, learn how to pitch VCs, find co-founders, reach early adopters and influencers
  • Showcase a selection of Saudi’s hottest startups and where we come together to learn from the most successful entrepreneurs of our time.
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Our specialized team is pleased to handle any questions any time regarding this event.
For more information regarding the conference and the training workshops:

E-mail: medlijs@scth.gov.sa
Call: 00966118808043