Saudi Travel and Tourism Investment Market (STTIM) is a major annual event in the country’s national tourism industry. The event is attracting leading Saudi and international companies. This annual exhibition for tourism sector will also hold the “Tourism Excellence Awards” ceremony - a national reference for the distinction in the Saudi tourism industry. Visitors can also enjoy many business sessions at the Riyadh International Convention and Exhibition Center (RICEC). The highly anticipated event, is expected to receive more than 45000 visitors, including experts from the travel and tourism industry, government officials, and media representatives, who all come together to raise the tourism profile of the Kingdom and help promote tourism investment in the area.